In 2009 we were recruited to consult on the Nashville Komen Race for the Cure. Our efforts raised the participation level more than 30% and through a series of strategic partnerships, the securing of sponsorships and a creative PR campaign for the race, we were able to raise $1.5 million for the cause. We were again recruited in 2010 and in 2011, we were asked to take over all operations, logistics, marketing, PR, media and strategic partnerships for the event.