Tour Promotion

Artists need tour support no matter what level they’re on.  Katie Guido works tightly with other Publicity and Promotions people who provide tour support to various artists from Aerosmith or Motley Crue to Dierks Bentley, Hank Williams Jr. and Fleetwood Mac. Katie Guido and her team utilize radio, TV, outdoor, newspaper, blogs, podcasting, and other internet tools to promote shows in targeted areas where ticket sales need to be increased.

Promotion includes set up of specific “fan based” promotions on artist web sites, or sponsor sites with a link to an artist page, to promote early ticket sales for concerts, meet and greet or VIP opportunities or to push merchandise, radio promotional tie-ins and PR.