Radio Promotion

Radio Promotion has become a very generic term. It can mean anything from calling on radio stations to get airplay or spin increase, to full on radio tours including tie-ins with on-air promotions and PR.

Independent record labels do not typically have radio promotion departments to call on radio stations, nor do they have teams of Public Relations people to send out with artists to participate in radio sponsored concerts, oversee interviews and make sure that artists are being treated fairly, compared to artists on major labels.

After spending ten years in the radio industry, Katie Guido has the contacts and the background needed to get artists the exposure they need, thus leading to an increase in ticket sales to concerts and sell more merchandise.

Katie Guido has worked on radio promotions, concerts and radio tour support, on the radio side of the business, for: Reba McIntyre, Tim McGraw, Dierks Bentley, Blue County, Phil Vassar, Papa Roach, Brittney Spears, Elton John, No Doubt, Shania Twain, Kenny Chesney, Mark Chestnut, Emerson Drive, Trent Willmon, Katrina Elam, Kenny Rogers, Julie Roberts, Three Doors Down, Motley Crue, Duran Duran, Gavin DeGraw, Tyler Hilton, Michelle Branch, Ashlee Simpson, Jesse McCartney, Ryan Cabrera, Sammy Hagar, Coldplay, Dave Matthews Band etc.